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Glossaire
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Glossaire

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A

Conversion des publicités
Adset
Ad creative

B

Taux de rebond

C

CTA (Appel à l'action)
CAC (coût d'acquisition client)
CTR (Click Through Rate)

D

E

F

Funnel de conversion (Entonnoir de conversion)

G

H

I

Profil client idéal (ICP)

J

K

L

M

Campagne Meta Ads

N

O

P

Q

R

T

U

V

W

X

Y

Z