Ad conversion
Summary
Definition
Ad conversion refers to the moment when a user performs a specific action after viewing or clicking on an advertisement. This action can include making a purchase, signing up, downloading content, adding an item to a cart, requesting a quote, or any other interaction defined as a goal by the advertiser.
Importance on Meta
On Meta platforms (Facebook & Instagram), conversion tracking is crucial for measuring the effectiveness of ad creatives. It helps evaluate the impact of ads on user behavior and optimize campaigns based on the results.
Tracking Tools
With tracking tools such as the Meta Pixel or the Conversions API, advertisers can analyze user journeys and refine their strategies to maximize return on investment (ROI).